Our process - How we work
A systems-first playbook for e-commerce: audit the operation, deploy our platform and automations, then iterate with weekly experiments and transparent metrics.

Discover
We start with a deep operational review across product, demand, CX, finance, and supply chain. Every engagement is anchored to margin, speed, and long-term defensibility.
We shadow teams, pull historical data, and map the automation opportunities that protect contribution margin — from returns and WMS workflows to finance ops and CX.
Once the audit is complete we share a priority roadmap with clear milestones, pilots, and the metrics we will move first.
Included in this phase
- Commerce stack assessment
- Operations & CX audit
- Inventory & returns mapping
- Data & analytics baseline
- Automation opportunities
- Pilot plan

Build
We deploy the IQV commerce platform or integrate with your existing stack, standing up storefront, OMS, CRM, and finance workflows that keep teams lean.
Automation is layered in through Taskaroo, Slackmates, and our returns engine — reducing manual tickets, improving SLAs, and keeping contribution margins healthy.
Work is delivered in weekly sprints with transparent dash-boards, ensuring everyone sees movement on the KPIs we committed to in discovery.
IQV plugged their own platform and automations into our brand in weeks. Support volume dropped, delivery sped up, and we finally had line of sight into margin every single day.

Deliver
We launch with the new operating model in place, instrumenting returns, routing, and finance flows so the team always knows what is working and what to adjust.
Growth experiments start immediately — landing pages, creative tests, CLV plays — supported by our bots for content and ad creative.
We stay close post-launch to tune automations, keep the roadmap tight, and ensure contribution margin keeps improving.
Included in this phase
- Testing & QA. Instrumented storefronts, fulfillment flows, and CX automations with rollback plans for every deployment.
- Infrastructure & observability. Cloud architecture, alerting, and dashboards tuned for multi-brand portfolios.
- Support & iteration. Ongoing operator support, experimentation cadence, and continuous automation improvements.
Our values - Clarity, velocity, and profitability
Every brand and product we operate shares the same priorities: clear data, fast execution, and healthy unit economics.
- Lean & profitable. We measure everything against contribution margin, not vanity metrics.
- Automation-first. We automate before we hire, keeping teams small and responsive.
- Transparent metrics. Shared dashboards, daily reporting, and zero surprises.
- Embedded partnership. We work alongside founders and teams, not above them.
- Reliability. Platforms, processes, and playbooks we use ourselves before sharing.
- Experimentation. Weekly tests across product, CX, and growth with measurable impact.
Tell us about your e-commerce venture
Our office
- Stockholm
Wallingatan 37
111 24, Stockholm, Sweden