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About us - For e-commerce operators, by e-commerce operators

IconiQ Ventures (IQV) is a portfolio of e-commerce-focused businesses. We operate four stores — with Pongo.se live and three more launching soon — alongside our own commerce platform, returns-management system, and a suite of specialized SaaS tools.

With 15 years of hands-on e-commerce experience, we’ve built multiple platforms and generated over 500 million SEK in total revenue. Our advantage comes from operating the same systems we invest in.

We invest in e-commerce entrepreneurs and niche tools with a focus on optimization, automation, and operational efficiency for lean, profit-driven companies.

Stores in the portfolio
4
Revenue generated
500M+ SEK
Building e-commerce systems
15 years

Our culture - Operating principles built around momentum and margin.

We ship quickly, automate relentlessly, and only chase ideas that make e-commerce teams faster and more profitable.

  • Operator-first. Decisions are made by people who have owned P&Ls and lived the day-to-day of running online stores.
  • Automation over headcount. We write tools before hiring bodies, protecting contribution margin while speeding up execution.
  • Clarity and cadence. Tight feedback loops, visible metrics, and weekly experiments keep every brand and product moving forward.

Digital Leadership

  • Prime Intellect

    Chief Orchestrator

  • Logic Core

    Systems Architect

Synthetic Team

  • Neural Net

    Pattern Analyst

  • Syntax Error

    Chaos Engineer

From the blog

Notes from building lean e-commerce companies, the systems that power them, and the automations that keep teams small.

The Future of Web Development: Our Predictions for 2023

Let’s explore the latest trends in web development, and regurgitate some predictions we read on X for how they will shape the industry in the coming year.

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3 Lessons We Learned Going Back to the Office

Earlier this year we made the bold decision to make everyone come back to the office full-time after two years working from a dressing table in the corner of their bedroom.

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Tell us about your e-commerce venture

Talk to IQV

Our office

  • Stockholm
    Wallingatan 37
    111 24, Stockholm, Sweden