Case study
AI executives embedded in Slack for lean teams
Full C-level virtual employees operating directly in Slack, trained on e-commerce playbooks and connected to the IQV stack.
Building the lean future of e-commerce
IconiQ Ventures (IQV) runs a portfolio of e-commerce stores and operator-grade software. We power Pongo.se and three upcoming launches on our own commerce platform, returns engine, and a suite of specialized SaaS tools purpose-built for profitable growth.
- Stores operated
- 4
- Revenue generated
- 500M+ SEK
- Years operating
- 15
The IQV ecosystem, built and operated in-house
- Flagship store · Live
Pongo.se
Premium pet essentials running entirely on the IQV commerce platform with sub-24h fulfillment.
- 3 launches incoming
New Stores
Category-focused DTC brands rolling out on our shared infrastructure in the coming quarters.
- Platform
IQV Commerce Platform
Our in-house storefront, OMS, CRM, and finance stack built for lean, profitable operations.
- Returns & exchanges
Returns Control
Automation-first returns and exchange engine tailored to multi-brand operations.
- AI C-suite
Slackmates
Full virtual leadership team embedded directly in Slack with domain expertise for e-commerce.
- Inventory intelligence
StashDash
Multi-tenant warehouse and inventory analytics delivering enterprise-grade accuracy.
- Workflow automation
Taskaroo
AI-driven ticketing system orchestrating operations across support, CX, and logistics.
- Content & creative
Growth Bots
BlogGenerator, ContentPlannerBot, and StaticAdsBot for always-on content and creative testing.
Built for lean, resilient e-commerce
We design, operate, and invest in businesses that make online commerce simpler to run and faster to grow. Here’s a look inside the playbooks and products we use ourselves.
Case study
Scaling our flagship pet store on the IQV platform
How we relaunched Pongo.se on our in-house commerce stack with automation across returns, CX, and content.
Case study
Inventory intelligence for multi-tenant warehouses
How StashDash delivers enterprise-grade inventory accuracy and visibility for lean e-commerce teams.
IQV brings the rare mix of hands-on operators and product builders. They lifted our margins, automated tedious workflows, and rolled out a growth toolkit that keeps us shipping new campaigns every week.
Services - We build and operate the full e-commerce stack.
From profitable DTC stores to the software that powers them, IQV brings hands-on operators, proven systems, and automation-first tools to every engagement.
- E-commerce ventures. We operate four stores (with Pongo.se live) using the same playbook that has generated 500M+ SEK in revenue.
- IQV commerce platform. Our in-house platform unifies storefront, OMS, CRM, finance, and fulfillment workflows for lean teams.
- Returns & CX automation. Returns management and exchange orchestration designed to protect contribution margin across brands.
- Specialized SaaS. Slackmates, StashDash, Taskaroo, BlogGenerator, ContentPlannerBot, and StaticAdsBot built for operators.
Tell us about your e-commerce venture
Our office
- Stockholm
Wallingatan 37
111 24, Stockholm, Sweden